Studio V A N C O X - Fine Jewelry Design and Life Style

Damas is celebrating the rare charm of Brazilian jewels with the debut of Vancox in the UAE.

Founded over two decades ago in Brazil, the jewellery house won over New York’s fashion set and soon after made waves in other parts of the globe.

To mark the launch, an exclusive reception was held at the Jewellery Court, Saks Fifth Avenue in Burjuman Centre. Models wearing Vancox jewels sashayed to the beat of soothing Brazilian music.

Inspired by feminine mystique and sensuality, the latest collection spreads exquisite rings, necklaces, pendants, earrings, and bracelets featuring aquamarines, tourmalines, amethysts, diamonds, rubies, turquoises, citrines, topazes, pearls and other unique stones set in 18 carat gold.

“Vancox proposes unique jewels to stylish women around the world. When I started the brand over two decades ago, my main objective was to create jewels that reflect nature’s beauty and the wearers’ joie de vivre. It is in the same breath that we offer you our latest collection,” stated Ricardo Bronfen, the creative mind behind the brand.

“We are pleased to add another highly-acclaimed name to our roster of international brands. Vancox emphasises outstanding design and creative application of exotic gems, which are sure to appeal to our sophisticated clientele,” said Tamjid Abdullah, deputy managing director of Damas, the exclusive partner of Vancox in the UAE.

The Vancox workshop is located near the famed mines of Minas Gerais, one of the most important and diversified gemological spots in the world. B

Collection to look out for at the special promotion include the Lotus collection, the Pastilha Collection, the Nautilus collection, the Renascença collection and the Morro Velho.

“Vancox is a jewellery design studio that manufactures jewellery, and not a jewellery manufacturing company with a design department,” Bronfen added. - TradeArabia News Service

Original post: www.tradearabia.com

Celebrated Brazilian jeweller showcases exotic gems in unique settings

Tamjid Abdullah of Damas and
Ricardo Bronfen of Vancox
Damas, the leading international jewellery retailer in the Middle East, celebrates the rare charm of Brazilian jewels with the debut of Vancox in the UAE. Founded over two decades ago in Belo Horizonte, in the southeastern region of Brazil, the jewellery house earned a nod from New York’s fashion set and soon after made waves in other parts of the globe.

To mark the launch, an exclusive reception was held at the Jewellery Court, Saks Fifth Avenue in Burjuman Centre. Elegant models wearing Vancox jewels sashayed to the beat of soothing Brazilian music, delighting guests. Inspired by feminine mystique and sensuality, the latest collection spreads exquisite rings, necklaces, pendants, earrings, and bracelets

featuring aquamarines, tourmalines, amethysts, diamonds, rubies, turquoises, citrines, topazes, pearls and other unique stones set in 18 carat gold.

Ricardo Bronfen, the creative mind behind the success of the brand, commented: “Vancox proposes unique jewels to stylish women around the world. When I started the brand over two decades ago, my main objective was to create jewels that reflect nature’s beauty and the wearers’ joie de vivre. It is in the same breath that we offer you our latest collection.”

Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Vancox in the UAE, enthused: “We are pleased to add another highly-acclaimed name to our roster of international brands. Vancox emphasises outstanding design and creative application of exotic gems, which are sure to appeal to our sophisticated clientele. These creations are meant to accent any outfit, whether day or evening.”

The Vancox workshop is located near the famed mines of Minas Gerais, one of the most important and diversified gemological spots in the world. Because of its strategic location, the jewellery house has access to some of the most fascinating gemstones, such as aquamarines, tourmalines, emeralds, imperial topazes, to name a few. The actual jewellery creation is led by Bronfen himself together with a team of seasoned designers and craftsmen.

Each piece from the Vancox collections is inspired by organic and cultural elements that invite deep reflection. It features gold, precious stones and choice diamonds that create rare impressions of living.

Take for instance the Lotus collection, which symbolises spiritual enlightenment. The form of the lotus root is pierced with several air tunnels so that when cut crosswise, the white slices look unique.The Wave collection calls to mindconcentric ripples that form when a stone is thrown into the middle of a lake. It proposes jewellery that transmits the idea of rhythm, sensation and pleasure – a melody that can be worn.

Pastilha Collection, on the other hand, is a multi-colour delight that mixes different forms and sizes. The pieces highlight the beauty of smoky and rose quartz, amethyst and citrine. Each stone is thinly cut, which allows for more shimmer onto the skin. The Nautilus collection is inspired by the unique South Pacific mollusc whose natural design allows it to float freely. Pieces from the collection propose new movements and suggest that life can be lighter.

Renascença collection is homage to the lacemakers of northeastern Brazil who weave life into an intricate code of knots known as the Renascença lace. This collection was developed with delicate threads of gold, diamonds and crystals, making the pieces elegant and feminine.

Another noteworthy collection is Morro Velho, inspired by one of the most famous mines in Brazil where gold and gemstones were explored for 170 years. The pieces are rich in details and use various gemstones, cuts and forms, which make them even more special.

As these collections would reveal, Bronfen gives a premium to designs that tell beautiful stories. His brand of jewellery-making sets Vancox apart from the rest and ensures its continued success. “Vancox is a jewellery design studio that manufactures jewellery, and not a jewellery manufacturing company with a design department,” he added.

Get inspired by the latest Vancox jewellery collection now available at Saks Fifth Avenue, Burjuman Centre.

It's been a while since Marcelle Lawson-Smith went to study in London. She has since got married, settled, moved house and changed profession. Graphic design was little by little substituted with accessories as beautiful as they are unusual. Marcelle has produced several collections as part of her collaborative relationship with fashion designer Ronaldo Fraga, a friend from her home state of Minas Gerais. Some of these pieces, which she continues to manufacture and sell in Fraga's stores, are made in stainless steel. Now Marcelle has just moved things on again: her bracelets, necklaces and rings inspired by the cane-work of chairs are now produced in gold and sold in Brazil through Vancox. The collection takes the home as its' inspiration: there are also the flowers which adorn the venetian mirrors and the swallows so often used on walls in the 1960's - and in the skies above Rio de Janeiro, the city associated with the decade of Bossa Nova and singer Nara Leao. "I want to create a soul through each collection" she says, "where each piece tells a story." Her label has just launched in Harvey Nichols and will soon be in Selfridges, two of London's leading shops. Great stories always find a great public to listen to them.

www.marcellelawson-smith.com

Gilsimara Oliveira

Jewelry designer

I started working in the jewellery industry after graduating in Product Design at UEMG (Universidade Estadual de Minas Gerais). I discovered they offered a major in Jewellery Design and found out they even had a graduate school on the subject as well. That was when I really got interested. So I decided to move from Bahia to come to the state of Minas Gerais to study. In my early days I didn't know the Jewellery Design course existed and that it could also enable me to design accessories and watches; but I liked to imagine. During the time I was taking the college entrance exams, I began reading and discovering about product design and that I could also design accessories through the same course.

At the beginning of my career, I interned at the Nucleo de Estudos de Design de Gemas and Jóias of the UEMG, where I had a small contact with stone-cutting and started to enter in the prototyping world, making models in 3D using the Rhino program and also working on jewelry prototyping. While still in college I got an internship here in Vancox which has developed into a full time position today.

The people who inspire me the most are my co-workers Lígia, Ana and Emi, who is no longer working with us. She has helped me a lot and I thank her for that. I have always also admired the work of Wanda Gontijo, as well as the one of other jewelleries such as Carrera and Carrera and Van Cleef...

The amethyst

Its colour is as unique as it is seductive, though in fact this gemstone of all gemstones is said to protect its wearer against seduction. The amethyst is extravagance in violet. For many thousands of years, the most striking representative of the quartz family has been a jewel coveted by princes both ecclesiastical and secular. Moses described it as a symbol of the Spirit of God in the official robes of the High Priest of the Jews, and the Russian Empress Catherine the Great sent thousands of miners into the Urals to look for it. In popular belief, the amethyst offers protection against drunkenness - for the Greek words 'amethystos' mean 'not intoxicated' in translation. A more apt stone for the month of February, particularly if there is to be plenty going on in the way of carnival celebrations, could thus hardly be wished for.

A large number of further miraculous powers are attributed to the amethyst in all sorts of cultures. It was said to protect crops against tempests and locusts, bring good fortune in war and in the hunt, drive out evil spirits and inspire the intellect. A little study of the works of Pliny will reveal that this gemstone, if worn round the neck on a cord made from dog's hair, affords protection against snakebite. Later, Hieronymus even reported that eagles placed an amethyst in their nest in order to protect their young from the selfsame danger. Apart from these powers, gemstone therapists say that the amethyst has a sobering and cleansing effect. Amethyst has also been said to quell excessive stomach acid and, according to Hildegard von Bingen, served to combat insect bites and beautify the skin. But the amethyst not only had a firm niche in medicine; it was also esteemed as a stone of friendship. And since it was thought to put the wearer in a chaste frame of mind and symbolise trust and piety, the amethyst came to occupy a very prominent position in the ornaments of the Catholic clergy over the centuries. It was the stone of bishops and cardinals; we find it in prelates' crosses and in the so-called Papal Ring (Italian, 15th century) in the Jewellery Museum in Pforzheim.

However, the most beautiful of all crystal quartzes also posed one or two riddles for the scientists, and indeed they still haven't been completely solved to this day. The amethyst has its hardness (7), its moderate refraction and its weight in common with the other quartzes, but the crystal structure is different, and it is most unconventional. The construction is stratified, as a result of which areas and lamellae of varying colour intensity often come about. This explains why there are relatively few large cut amethysts of an evenly distributed dark colour, in spite of its having been found so abundantly in all parts of the world. It is only in the last few years that scientists have been fairly certain of having found the real cause of the colour. It is now attributed to certain iron constituents in connection with natural radioactive radiation.

One thing that has been known for a long time, on the other hand, is the fact that the amethyst changes its colour on being heated. Smoky stones are transformed at temperatures of as little as 250 degrees to a shining yellow to brownish-red, whilst clear ones, i.e. those with a high degree of transparency, become yellow or colourless at 400 degrees. Now and then Nature gives us a surprise by having created bicoloured stones, like the ones recently found in Bolivia in the form of causticised crystal nuggets. This variety is known as ametrine, for in its formation certain energy states of iron introduce violet areas to the yellow citrine. At best, flat jewellery with a three-spoked star can be cut from it. However, the highlight for esoterics is that the energy fields can in fact be made visible in polarised light. The Henn Brothers of Idar-Oberstein even supply the photos to go with it.

Some amethysts pale almost to colourlessness in daylight. The reason for this has not yet been discovered, but it is possible to re-colour them by means of radium radiation. The fact that these stones can lose their colour makes it obvious that amethyst jewellery should not be worn while sunbathing, in a solarium or in a discotheque with black light. Sudden changes of temperature can also be harmful to the stone.

The deposits with the greatest economic significance are in various states in southern Brazil and in neighbouring Uruguay. The third major export country is Madagascar. However, this gemstone is spread all over the world. Good specimens were found in Aztec graves, though the deposits from which they were extracted are no longer known today. On the Canadian side of Lake Superior in North America, there is a place named Amethyst Harbor. The violet quartz is found there in ample quantities, though rarely in gemstone quality. The fame of Idar-Oberstein, the German gemstone centre, is based on domestic amethyst finds. In earlier times, raw material was delivered there from the Zillertal Alps. When these nearby deposits ceased to yield, the old cutters' tradition was able to be preserved thanks to supplies organised by German emigrés in South America. Russian amethysts, which were mainly mined in winter in the Urals, were once famous for their particularly beautiful colour, which shone magnificently even in artificial light. In Tibet there were amethyst rosaries, for there the gemstone was dedicated to Buddha and was said to promote clarity of mind. In Sri Lanka, stones which have rolled down on their own are found in debris.

However, the amethyst is more likely to turn up in spaces lining agate almonds and druses in igneous rocks. What was presumed to be the largest-ever cavity was discovered in 1900 in Rio Grande do Sul. The almond measured ten by five by three metres (33 by 16 by 10 ft.) and weighed an estimated eight tonnes. The dark violet amethysts, some as large as a man's fist, may have weighed some 700 cwt. altogether. There is a piece weighing 200 kilogrammes, taken from this Brazilian treasure, in the Washington Museum. In recent times, a find in the USA has been making headlines. In July 1993, a three-metre druse was found in Maine, which contained well over 1000 kilogrammes of cuttable amethyst, some of it in crystals 19 cm in length.

The South American deposits in particular, which were not discovered until the nineteenth century, brought down the price of the violet gemstone. The amethyst bracelet of Queen Charlotte of England, which was so famous at the beginning of the 18th century, its value being estimated at 2000 pounds sterling at that time, was apparently worth only 100 pounds 200 years later. However, the price has a close relationship with the quality, and the quality varies immensely. Most of the material from Brazil is light-coloured, a tender purple. In Madagascar, it is generally red or violet hues which are found. Uruguay supplies the most beautiful and the deepest colour, but it is mostly blemished. Thus immaculate stones of the finest violet still fetch carat prices of well over a hundred euros. Mounted with diamond braid trimming, as has been the custom for some 100 years, enchanting pieces of jewellery are thus created. No wonder that people find it worth going to the trouble of producing imitations and synthetics.

In ancient times, amethyst was already being engraved and cut into sculptured forms, witness the bust of Trajan which Napoleon captured in Berlin. Amethyst quartz, banded with whitish layers, is particularly good to work with, though it is only ever either translucent or opaque or somewhere in between. In earlier times, people liked to drink wine from amethyst cups, which brings us back to the stone's protective function against alcoholism. According to the ancient Greek saga, Diana turned a nymph whom Bacchus loved into an amethyst; hence the term Bacchus stone. Anyone wishing to protect a drunkard from delirium mixed some pulverised amethyst into the person's drink.

Measure Ring Size With a Finger Size Strip

To create your own ring sizer, print and cut the strip below. Insert the narrow end of the sizer through the "cut here" slot. With numbers on the outside, place the loop around your finger, and pull until the fit is snug but comfortable.




Determine Ring Size With a Ring Size Chart

Another way to size your rings is to use a ring that fits you to determine your ring size. Place your ring over the nearest size circle. The inner edge of the ring should align with the outer edge of the circle. If your ring appears to fit between two sizes, buy the larger size.

VANCOX's partnership with Elisa Atheniese label has produced one of a kind purse collection with colour stones and the best of Brazillian's luxury Design.





Those that come to pass in one of the Elisa Atheniense’s store will have to watch the handbags and wallets collection with details of Brazilian rocks. The parts follow the concept of the collection’s designer, that it searched references in the elements of the nature, and value any production, either accidental or sophisticated.



In base colors as black and caramel, the handbags with stoned applications are an excellent example about Elisa’s concern , who initiated its production with nineteen, creating belts with artisans and ethnic fabrics of some parts of the world, in each detail, offering to its customers a differentiated product, innovative and above all, unique.

Elisa Atheniense website: www.elisaatheniense.com.br

The Mother’s Day event was a great success!
It happened from April 22nd to May 2nd at the VANCOX Showroom in São Paulo- Brazil. These are some of our clients who attended...

Dejanira, Kátia and Daniela

Marcelo, Selma Celidonio, and Luciana
Kátia, Selma Celidonio and Luciana

Take time to view our fine jewelry and click on the image below.

VANCOX Studio jewelry design center anounces. Our New Jewelry collection is inspired on nature elements and unique shapes. Lots of precious stones, gold and shinny diamonds to fulfill your desire. See our jewellery concepts into this Hotsite. See our best gold rings, necklaces, pendants, earrings, bracelets, brooches, pins with a variety of precious gemstones: aquamarines, tourmalines, ametists, diamonds, rubys, turquoises, citrines, topazes, pearls and lots of other unique stones.

Though tempting, the offer of fresh, hot pão de queijo and a cup of jasmine tea on a grim English morning wasn't even necessary to lure me to view London-based Brazilian designer Marcelle Lawson-Smith's new jewelry collections. Having already seen her designs on the São Paulo catwalks, accessorizing much-loved designer Ronaldo Fraga's esoteric collections, I was curious enough already to get a first glimpse of her new fashion pieces and the designs for high-end Brazilian jeweler Vancox, all debuting in the UK.



The most covetable items in the Vancox collection are the golden Tree of Life brooches and necklaces, whose stylized branches are hung with fruity-colored, semi-precious stones and diamonds. For her other collection, Marcelle produced printed stainless steel collars, animal totems, printed flower chains, and swallow necklaces. Her approach is anything but predictable (she married her English husband at a self-designed warehouse party in her conservative hometown, wearing a transparent plastic bodice). And the accolades for her offbeat style are mounting—her printed stainless steel and porcelain pieces, inspired by a visit to China, have found a place at the Design Museum in London, at the current Designs of the Year exhibition.

This is a photo presentation of our brand new jewelry. See our collection with all; diamonds, stones and gold (yellow, pink, rodium, etc.). Watch the video and take a glance at our masterpieces.

On april 08 was the launching of the Vancox collection in Belo Horizonte. The event was carried through in the Aura Store, where Vancox keeps one of a kind permanent showroon. The partnership with Proação was very cool, dealing with a not governmental organization, that works the complementary education through the art, culture and leisure for devoid children and adolescents.

This day, part of the income was reverted on the reform of the new headquarters of the project.

The pink gold, that appeared as great trend of the jewelry shop 2 years ago, seems that still has streght to remain on the top seling jewelry trends. In this bracelet of the DUNES collection, the mixture of smoke and white crystals with the pinkness of the gold created a sophisticated and elegant combination.

Once more, we participate of a jewelry exhibition in NY, as it happens since year 2000. The winter exhibition this year happend on March, in contrast of the previous years that always happened in January. This is the VANCOX stand representin Brazil. The fair was a success and VANCOX had the oportunity to make new clients and show our high quality gold jewels.

We've been in Porto Rico in march 13h, participating of a charitable event promoted by our friend and customer Isaac Demel, of Lido Jewelers. Vancox donated a unique yellow gold earring and brilliants, that were drafted between the guests. Vancox brought all off it's collection. Beautiful rings, necklaces, golden earings, bracelets, pendants, earings, bracelets and brooches.

And on march 14 hapend the second Trunk Vancox Show - Lido, with the presentation of the last launchings of the collection. It was a success! The third Trunk Show has already a booked date….

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