Friday, October 24, 2008
Celebrated Brazilian jeweller showcases exotic gems in unique settings
Tamjid Abdullah of Damas and
Ricardo Bronfen of Vancox
Damas, the leading international jewellery retailer in the Middle East, celebrates the rare charm of Brazilian jewels with the debut of Vancox in the UAE. Founded over two decades ago in Belo Horizonte, in the southeastern region of Brazil, the jewellery house earned a nod from New York’s fashion set and soon after made waves in other parts of the globe.
To mark the launch, an exclusive reception was held at the Jewellery Court, Saks Fifth Avenue in Burjuman Centre. Elegant models wearing Vancox jewels sashayed to the beat of soothing Brazilian music, delighting guests. Inspired by feminine mystique and sensuality, the latest collection spreads exquisite rings, necklaces, pendants, earrings, and bracelets featuring aquamarines, tourmalines, amethysts, diamonds, rubies, turquoises, citrines, topazes, pearls and other unique stones set in 18 carat gold.
Ricardo Bronfen, the creative mind behind the success of the brand, commented: “Vancox proposes unique jewels to stylish women around the world. When I started the brand over two decades ago, my main objective was to create jewels that reflect nature’s beauty and the wearers’ joie de vivre. It is in the same breath that we offer you our latest collection.”
Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Vancox in the UAE, enthused: “We are pleased to add another highly-acclaimed name to our roster of international brands. Vancox emphasises outstanding design and creative application of exotic gems, which are sure to appeal to our sophisticated clientele. These creations are meant to accent any outfit, whether day or evening.”
The Vancox workshop is located near the famed mines of Minas Gerais, one of the most important and diversified gemological spots in the world. Because of its strategic location, the jewellery house has access to some of the most fascinating gemstones, such as aquamarines, tourmalines, emeralds, imperial topazes, to name a few. The actual jewellery creation is led by Bronfen himself together with a team of seasoned designers and craftsmen.
Each piece from the Vancox collections is inspired by organic and cultural elements that invite deep reflection. It features gold, precious stones and choice diamonds that create rare impressions of living.
Take for instance the Lotus collection, which symbolises spiritual enlightenment. The form of the lotus root is pierced with several air tunnels so that when cut crosswise, the white slices look unique.The Wave collection calls to mindconcentric ripples that form when a stone is thrown into the middle of a lake. It proposes jewellery that transmits the idea of rhythm, sensation and pleasure – a melody that can be worn.
Pastilha Collection, on the other hand, is a multi-colour delight that mixes different forms and sizes. The pieces highlight the beauty of smoky and rose quartz, amethyst and citrine. Each stone is thinly cut, which allows for more shimmer onto the skin. The Nautilus collection is inspired by the unique South Pacific mollusc whose natural design allows it to float freely. Pieces from the collection propose new movements and suggest that life can be lighter.
Renascença collection is homage to the lacemakers of northeastern Brazil who weave life into an intricate code of knots known as the Renascença lace. This collection was developed with delicate threads of gold, diamonds and crystals, making the pieces elegant and feminine.
Another noteworthy collection is Morro Velho, inspired by one of the most famous mines in Brazil where gold and gemstones were explored for 170 years. The pieces are rich in details and use various gemstones, cuts and forms, which make them even more special.
As these collections would reveal, Bronfen gives a premium to designs that tell beautiful stories. His brand of jewellery-making sets Vancox apart from the rest and ensures its continued success. “Vancox is a jewellery design studio that manufactures jewellery, and not a jewellery manufacturing company with a design department,” he added.
Get inspired by the latest Vancox jewellery collection now available at Saks Fifth Avenue, Burjuman Centre.
